Writer. Adventurer. Currently working on The Dreamless City, a series of steampunk novels and short stories.
“To thine own self be true” – Shakespeare
I had a great dialogue yesterday with RW on the blog Why Are Things The Way They Are? about Marketing 101 for Writers. It got me thinking a bit about sales, marketing, all that messy MBA stuff I am studying, and authenticity.
Setting everything else aside, people and companies have to stay true to themselves, their message, and their history, or they will not be well-perceived by their audience. This applies to writers and bloggers too, especially in this new age of independent authors. We are responsible for everything, from concept through design to production, execution, sales, and marketing, and all those other fun steps in between.
It reminded me of a TED Talks by Joseph Pine, author of Mass Customization. In this talk, he says that selling authenticity is tough because, well, there really is no such thing.
1. Don’t say you are authentic unless you really are authentic.
2. It is easier to be authentic if you don’t say you are authentic.
3. If you say you are authentic, you better be authentic.